The Current Issue Information For Advertisers The Niagara Life Team Circulation Information Subscribe Home Editorial Profile Niagara Life is a lifestyle magazine edited for the above-average income, educated residents of the Niagara region. Our advertisers represent the finest merchants and service businesses available in the area. Lifestyle editorial includes civic interest, local profiles, health and wellness, day-tripping and local cuisine, In the Crowd and more. General Advertising Policy (and contract regulations) All advertising is subject to acceptance by the publisher. Niagara Life will not be bound by conditions of any nature appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such a condition conflicts with any provision contained on its rate card or within its policies. Advertising agency assumes and agrees to pay the charges for advertising published at its direction. Upon agency's written request publisher may bill advertiser direct, providing agency guarantees payment. No space cancellations accepted after 30 days prior to the first of the month of the off-press date. Orders. which contain incorrect rates or conditions, will be inserted and charged at regular schedule of rates. Such errors will be regarded as clerical. Rates subject to change without notice. Special Positions 15% premium if available. (Orders specifying but not contracting for special position are accepted only on per request basis and such requested positions are not guaranteed.)   Mechanical Requirements Standard Unit Sizes Full page 8.5" X 10.875" (trim size) Full page 7.625" X 9.825" (safe image) 2/3 page 5.027" X 9.825" (vertical) 1/2 page 7.625" X 4.837" (horizontal) 1/2 page 5.027" X 7.2" (vertical) 1/3 page 5.027" X 4.837" (horizontal) 1/3 page 2.450" X 9.825" (vertical) 1/6 page 5.027" X 2.375" (horizontal) 1/6 page 2.450" X 4.837" (vertical) Bleed size: 9" X 11.375" Proofs: In lieu of publisher's proof, agency or client must supply black and white or colour proof of submitted files. Binding: Perfect bound Inserts: Accepted as polybag, tip-on, or stitch-in   ELECTRONIC GUIDELINES ACCEPTABLE MEDIA CD, email or ftp ACCEPTABLE FILE FORMATS Macintosh native formats in: QuarkXPress up to V5.0 " Adobe Illustrator up to CS " Adobe Photoshop up to CS. Adobe Acrobat V6.0 " InDesign up to CS Our format preference is PDF Call for specific Acrobat Distiller settings. SUBMISSIONS " Submissions MUST include all supporting graphic files, logos, and postscript fonts. " Do not rename fonts. Make sure that both the screen fonts and the printer fonts are included. (Failure to complete any or all of these tasks can result in undesirable results.) " It is advisable and standard procedure to create backup files on anything you send. (We strongly advise that you do not send us the one and only existing disk for any given file.) " Must supply a hard copy. " Source files should include all postscript fonts (screen & printer), NO TRUE TYPE fonts. " Font substitution may be necessary to correct some problem files. " Resolution should not exceed 300 dpi for CMYK images or 600 dpi for black and white bitmap. " All colour should be converted to CMYK. " All compressed files should be .sit files.   UNIVERSAL FORMATS TIFF, EPS, JPEG REQUIRED RESOLUTION 300 dpi, 120 lpi   EMAIL GUIDELINES   1: Please be sure to comply with all of the guidelines from the Electronic Guidelines above.   2: Name of the file to be emailed should be followed by the appropriate three letter file extension. Example: furniture.tif - This is an appropriate file name for a of image file being emailed from Furniture Inc.   3: If the file to be emailed is larger than 4 MB it MUST be compressed. After compressing, the file should read: furniture.sit Please be sure that the file name (as addressed in the Electronic Guidelines) is correct before condensing. Stuffed files must contain all support files.   4: Attach the appropriately named and condensed file to an email and send to: subject: attn production   5: The body of the email should contain the names and file formats of any files attached. Please state in your email the original format of these files before it was condensed. Also include the date, name of advertiser, name of agency (if any), contact phone number, and account representative's name.   6: To ftp the files follow these steps: address: ftp02.metroland.com Username: adbank password: csl Please drop files into the "Niagara Life"folder *NOTE: you must use an FTP client software Such as "FETCH"to access the site. Internet Explorer will NOT work   7: Finally, please supply a hard copy of the advertisement and support materials to your account representative.   Director of circulation ALAN BEECH " account executives LINA WOODWARD " LISA VAN STRATEN " CAROL ANNE HUNT "